Recent News

Can NBC's Ratings Jump the Hurdle of Week 2?

Rash Report: With Phelps Gold Rush Complete, Viewership Dips FULL ARTICLE

Magazine Publishers Team for Retail Promotion

Buy 2 Titles at Meijer, Get $2 Off Next Purchase of Anything Else FULL ARTICLE

ESPN to NBC: Anything You Can Do, We Can Do Better

At NFL Kickoff Event, Touts It's the Original in Multiplatform Sports FULL ARTICLE

Well, the Olympics Ratings Race Wasn't Close

Rash Report: NBC Dominates the Weekend, but Will There Be a Drop-Off This Week? FULL ARTICLE

Advertisers, Media Left in the Dark About New '90210'

To Build Buzz, CW Won't Screen Series Before Premiere -- but Will It Turn Away Buyers? FULL ARTICLE

Upcoming TV Guide to Feature Only ABC Ads

Network Buys Out Space in Race to Promote Fall Programming FULL ARTICLE

Confessions of a Reality TV School Graduate

Ad Age's Andrew Hampp Discovers the Genre Isn't So Real After All FULL ARTICLE

Uh-oh, Where Did Those Newspaper Web Ads Go?

Tribune, Scripps and Lee Report Declining Online Revenue FULL ARTICLE

Down Under, TV Show Asks 'Does That Ad Work?'

Public-TV Series Dissects Ad Campaigns to Understand Why We Buy FULL ARTICLE

2008 Chevy Malibu vs. Honda Accord

Optimedia's Antony Young Road-Tests Media Strategies to See Which Got the Most Mileage Out of Their Campaigns FULL ARTICLE