News

Citi Gives Fans a Chance to Rub Elbows With Blige, Nickelback

Holiday Campaign Highlights Memorable Moments FULL ARTICLE

Six Flags Rolls Out Viral Game to Hype Superman Ride

Its Stock Plunging, Theme-Park Chain Turns to Guerrilla Marketing FULL ARTICLE

Why Welch's Ditched the Kids for New Pitchman Alton Brown

Went With Food Network Star to Target Gen X Moms to Highlight Health Benefits of Grape Juice FULL ARTICLE

Can Coppola's Kung-fu Puppets Help Scion Regain Traction?

With 'Fist of Oblivion' Web Series, Carmaker Keeps Chasing Youth Target That Some Say Can't Save Brand FULL ARTICLE

ESPN (Finally) Jumps Into Scripted Web Fare With 'Mayne Street'

Presenting Sponsor NyQuil Involved With Production; Other Brand Integrations Possible FULL ARTICLE

Coke, Mercedes Avoid Gritty Film Cameos

'Slumdog Millionaire' Director Danny Boyle Says Brands Opt Out of Mumbai Slum Scenes FULL ARTICLE

Animal Planet Branches Out With New Series, Ad Deals

Pizza Hut, Honda and Mattel Among Marketers Attracted by Inventive Program Concepts FULL ARTICLE

'Iron Man' Gave Marvel a Super Earnings Boost

Film Revenue Up, but Core Licensing, Publishing Units Take a Fall FULL ARTICLE

Brands Eager to Get in on the Act at MTV Europe Awards

Sony Ericsson, Dell, Esprit Focus on Fun in Experiential Campaigns FULL ARTICLE

How 'Top Chef' Cooks Up Fresh Integrations

Exclusive: New Sponsors for Season Five Include Campbell's Soup, Diet Dr Pepper, Quaker FULL ARTICLE