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CMO Strategy
Edited by: Jennifer Rooney

How Reckitt Routed Rivals

How Reckitt Routed Rivals

Thanks to Contrarian Strategy, It Outperforms L'Oreal, Unilever, P&G FULL ARTICLE

In China, Road Ahead Is Bumpy but Promising
The CMO Interview

In China, Road Ahead Is Bumpy but Promising

Marketer Remains Optimistic as Global, National Problems Slow Sales FULL ARTICLE

Why 'Idol' Works for Coke -- but Not for Ford

Why 'Idol' Works for Coke -- but Not for Ford

Neuromarketing Study Suggests Carmaker Made a $26M Mistake by Failing to Establish a Purpose for Its Presence FULL ARTICLE

Applebee's Hopes New Marketer Can Re-energize Chain

Applebee's Hopes New Marketer Can Re-energize Chain

Rebeca Johnson Brings Know-how From Brinker, PepsiCo, but Troubled Casual Dining Sector Won't Be a Piece of Cake FULL ARTICLE