Agencies Have Funny Way of Showing 'Commitment' to Diversity
Don't Be Surprised When the Lawyers Start Knocking on Your Doors FULL ARTICLE
Coen Revises '08 Forecast Down in Face of Grim Economy
Magna Senior VP: 'Things Were Even Worse Than Expected' FULL ARTICLE
Stride Gum Hops Around the Globe With Viral Star
'Dancing' Collaboration Takes Off, Draws New Crowds FULL ARTICLE
Diageo's Christian McMahan to Take Over as Heineken CMO
Succeeds Ken Kunze in Latest Shift at the Brewer FULL ARTICLE
This Week's Print Issue
The Changing Face of the U.S. Consumer
What We Can Learn from Census Data, and Why It Matters for Brands MORE
MediaWorks
Sour Patch Kids Turn to MTV Networks to Try Out I-TV
Cadbury-Adams Candy Ads Debut on 'Queen Bees' FULL ARTICLE
Survey: More Buyers Expect to Spend Less in Most Media
Respondents Pessimistic About Broadcast TV, Magazines, Newspapers, Radio and Outdoor FULL ARTICLE
Digital
How Portfolio Will Get Paid When Users Visit Other Websites
Publisher Partners With Ad Exchange Adsdaq to Solve an Enviable Problem: Too Much Advertiser Demand FULL ARTICLE
Has Microsoft Found a Way to Get at Yahoo?
Latest Tack: Targeting Just Search As Media Cos. All Clamor for a Piece FULL ARTICLE
DigitalNext
What's Your Brand U.0?
Otherwise Known as: You Are What You Blog, Tweet and Post FULL ARTICLE
CMO Strategy
We're Back to Where We Started, Right? Wrong
Most Creative/Media Integration Is Just Adding to an 'Inefficiency of Layers' FULL ARTICLE
The Agency Model Is Bent but Not Broken
For Agencies to Thrive in This New Environment, They Must Change the Way They Do Business and Get Paid FULL ARTICLE
TalentWorks
How to Attract Big-City Talent to Small Towns
Stop Throwing Money at the Problem and Use the One Resource You Have Plenty of: Creativity FULL ARTICLE
Small Agency Diary
Ads That Insult Your Mother
Legal Seafood Ads Aren't So Funny FULL ARTICLE
Hiring the Right Clients
Don't Just Sit Around Waiting for Opportunity to Knock FULL ARTICLE
News
P&G Puts ThermaCare on the Block
Pain-Relief Brand Has Estimated Sales of $100 Million Globally FULL ARTICLE
Dentsu, Biegel Reach Settlement
Ends Salacious Mad Avenue Legal Tussle FULL ARTICLE
Pink Label: Victoria's Sales Secret
Lingerie Retailer's Sub-Brand Hits Campus to Launch Collegiate Collection FULL ARTICLE
P&G Uses Cannes Lions as Launching Pad for Super Bowl Ads
Crest 'Smile' Campaign Follows in Footsteps of Tide's 'Talking Stain' FULL ARTICLE
McD's Warms Up for Olympics Performance
Global Chief Marketer Mary Dillon Promises 'Best Activation Ever' FULL ARTICLE
Agency News
Casino Giant Harrah's Splits With TracyLocke
Longtime Relationship Ends Over Compensation FULL ARTICLE
McCann Loses Piece of Microsoft Creative
People-Ready B-to-B Suite Moves to JWT FULL ARTICLE
Campaign Trail
Erwin: Obama Building a Brand Like a Smart Marketer
Wheaton: Barack Obama Building a Cult?
Hispanic Marketing
U.S. Hispanic Shops Bring Home Hardware
Cannes Lions: Big Wins for Conill and La Comunidad FULL ARTICLE
Telemundo Teams With GMC for Made-for-Web Soccer Reality Series
Multiplatform Effort Integrates Sierra Truck Brand With Stories of Players Getting Second Chances FULL ARTICLE
Madison+Vine: News
A New Song and Dance for Branded Content
Euro RSCG Buys Majority Stake in Music Content-Production Company The:Hours FULL ARTICLE
TV Writers Decamp to the Web
Ad-Supported Strike.TV Looks for Integrations, Partners With Mother FULL ARTICLE
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